Samarco Pictures



   H265 codec is here


It's all ready for the new standard in video compression: H.265 video codec, also known as High Efficiency Video Coding or HEVC is expected to be in the first portable devices for the beginning of 2013.

The international standard meeting of the commetee composed by the Motion Picture Experts Group (MPEG) and ITU-T took place in Stocholm and all seems to be ready for the launch.

The new codec will support ultra high definition video (4K and 8K) but what we like to note in the first place is the big improvement in data transmission and streaming efficiency compared to the previous H264 (the best we're using right now also for authoring). It was demonstrated that H265 can reduce the bitrate by 50% maintaining the same visual quality (we've not seen any sample though). That means it will be possible to double the number of TV channels (standard or HD) on the same bandwidth, or, most importantly, bring HD or Full HD quality movies on the internet for cheap, even with slower connections, for half the storage space and half the time needed to store and upload.